Darya Reshetnikova
Expert in working with B2B clients in the medical device market
Darya Reshetnikova heads the sales department at KREDOTECH and is responsible for working with manufacturers, importers, distributors, and other companies that need to bring a medical device onto the Russian market.
In complex regulatory projects, the role of the sales team is considerably broader than a classic service sale. At the initial stage, it is necessary to understand the client's task, the specifics of the medical device, the current state of its documentation, and the likely scope of work, before bringing in KREDOTECH's specialists.
Darya organizes the initial interaction with prospective clients, coordinates the preparation of commercial proposals, and ensures a smooth handover of the project from the commercial team to the expert and operations teams.
An important part of her work is building long-term client relationships. Medical device registration can involve documentation preparation, testing, sample logistics, coordination with laboratories, and support throughout the registration procedures. That's why the commercial team's task is to give the client a realistic picture of the process ahead and the options available, well before the project begins.
Darya is also involved in developing the commercial model for KREDOTECH's digital ecosystem and in connecting the company's traditional medical device registration services with its digital products.
Core areas of expertise: B2B sales; the medical device market; working with manufacturers and distributors; customer service; initial project assessment; commercial support for registration services.
Area of responsibility at KREDOTECH: managing the sales department, client relationships, initial qualification of inquiries, commercial proposals, and developing long-term client relationships.
Frequently asked questions
- Who does KREDOTECH's sales team work with?
- The team works with manufacturers, importers, distributors and other companies that need to bring a medical device onto the Russian market. It handles the first contact and clarifies the task before the company's specialists join the project.
- How does a project usually start?
- At the initial stage KREDOTECH looks at the client's task, the specifics of the medical device, the current state of its documentation and the likely scope of work. Only after that are the company's specialists brought in.
- Who prepares the commercial proposal?
- The sales department organises the initial interaction with prospective clients and coordinates the preparation of commercial proposals. It also ensures a smooth handover of the project from the commercial team to the expert and operations teams.
- What does medical device registration involve?
- It can include documentation preparation, testing, sample logistics, coordination with laboratories and support throughout the registration procedures. The commercial team's task is to give the client a realistic picture of the process ahead and the options available well before the project begins.
- What is Darya responsible for at KREDOTECH?
- She manages the sales department, client relationships and the initial qualification of inquiries, and builds long-term client relationships. She is also involved in the commercial model for KREDOTECH's digital ecosystem, connecting the company's traditional registration services with its digital products.